Cruelty Free Hair Dye

PETA Certified Salon Products

PETA (People for the Ethical Treatment of Animals) is a nonprofit organization that fights for animal rights. In fact, with over 3 million members and supporters, they are the largest animal rights organization in the world. The animal activist group is a widely accepted source in the vegan and cruelty free community, and I’m happy to reassure our customers through this certification that we are a cruelty free hair coloring salon.

Oway, or Organic Way, is a professional organic salon brand with a complete lineup of biodynamic, fair trade, eco-friendly and cruelty-free hair products. They’re the world’s first organic hair coloring system. The products begin with their family-owned biodynamic farmland, nestled away amongst the rolling green hills of Bologna, Italy.

Insiders call these farms OrtOfficina.

This is where Oway grows, picks, and distills over 12 medicinal plants without the uses of chemicals, machinery or animal cruelty. After the purest organic ingredients are hand picked, Oway’s Green Chemistry Team selects the highest quality formulations to achieve professional salon products without common toxins.

But there’s more to know about biodynamic ingredients and animal wellness.

Biodynamic farming is what puts Oway above the rest. This method focuses not only on potent and pure organic ingredients, but also on unity and ethical growing standards for plants and animals.

Oway does not rely on Earth’s resources, but rather contributes to them. They create harmony and respect between land, animals, and people. Free range donkeys roam OrtOfficina during the warm months, where they graze on farmland that hasn’t seen a drop of chemicals in over 100 years.




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