Brazilian blowouts and keratin treatments bond proteins to the outer layer of the hair, therefore smoothing and straightening the hair. A keratin treatment is a hair smoothing treatment that conditions, smooths and straightens dry frizzy hair. Keratin treatments do NOT cause damage to the hair follicle. Keratin treatments build up the hair up. Keratin treatments do not break it down.
The bonding process happens during the hot blow-dry and flat iron application. Both Brazilian blowouts and keratin treatments remove frizz and add shine. The Brazilian blowout is the popular option, but not the best!! Before I get into the reasons why, let’s discuss these treatments in detail.